Creative Director // Copywriter
Learnt how to do her job at some of the world’s best agencies including BBH Asia Pacific, Leo Burnett and TBWA.
Has given voice to goats, mad horses, C-suite executives and the many brands she’s worked on including IKEA, Spotify, British Airways, Levi’s, Bloomberg TV, Axe, Vaseline and SK-II.
Previously co-led the creative department at McCann Singapore, while rolling up her sleeves as a lead creative on Mastercard for Southeast Asia, helping the agency win Gold for Singapore Creative Agency of the Year at Campaign’s Agency of the Year 2020 awards.
Now peddling wares at The Secret Little Agency, part of Mother globally.
Has authored a children's picture book titled, The Nightingale Who Couldn't Sing, and created an interactive exhibition for kids, Leave Your Mark!
Also writes at:
• D&AD • Spikes Asia • Adfest • Cannes Lions • London International Awards • Creative Circle Awards • AWARD • New York Festivals • Luerzer's Archive • Webby 2023 (Nominated) • One Show • Cover of 'Modern Advertising' (China) • EFFIE • Bestadsontv.com • Pg. 207 in Sir John Hegarty's book "Hegarty on Advertising" • AWARD School Best of Show
Juror
MADSTARS 2023
London International Awards 2022 - Radio, Audio & Podcast
Young Guns 20 Jury - The One Club
GONG Awards 2022 - Brand Experience & Activation
Crowbars 2021 - Communications
GONG Awards 2021 - Radio, Audio, Print & Publishing
New York Festivals Advertising Awards 2020 Grand Jury - Finance
Crowbars 2020 - Head of Jury (Branding)
Instructor
The One Club Creator Lab
Panelist
APAC Trends Briefing 2023 - Creativity in Asia Spotlight
External Examiner
NTU Wee Kim Wee School of Communication & Information 2019
• awarded the First Time Writer & Illustrator Publishing Grant
• awarded the Pocket Rocket Grant by the Singapore National Arts Council
• picture book sold on Amazon.com and bookstores
• picture book turned animation on Channel Okto
• an exhibition for children @ Objectifs - Centre of Photography and Filmmaking