ANGIE FEATHERSTONE
Creative Director // Copywriter
Our brief was to showcase the strength of Vaseline Total Moisture, a body lotion that delivers 24-hour nourishment to the skin.
We knew we didn't want to create another "woman-applying-product-in-ecstasy-ad". (Seriously, who smiles moisturising? I'd love to meet them.) So how could we make it different and yet appealing to women?
The shoot was as much a great learning experience as it was fun. We got to collaborate with photographer, Xuan Ong, again. We mucked around with 1000-litres of liquid with an 18-hr shelf life. We tortured our model by soaking her in contorted positions for 16 hours. And we amassed a fair bit of technical knowledge by shooting each scene for real. It's just another week in advertising.
The Process
How we did it from start to end.
