ANGIE FEATHERSTONE
Creative Director // Copywriter
The Scent of Money - DBS Bank
“Would the scent attract scammers?”
When DBS bank launched cashless red packets this Chinese New Year, no one wanted to use them. It was down to one thing – smell. Specifically the smell of new notes drawn from the ATM. So we recreated The Scent of Money, designed to seduce people in the primal of ways so that they’ll switch up their 2000 year old obsession with cash for our modern, cashless solution.
CASE FILM
LAUNCH FILM
SOCIAL
