Our first project was to introduce Surf Fabric Conditioner to Filipino housewives. The ad was well received and it contributed to a 4% market share within two months of launching. We were then tasked to create a follow up campaign, one we think is a nice step forward from the first.
Director: Robin Walters, Curious Film
Production: Unitel Productions
Sound: Liquid Post
The follow up campaign from the brand launch. Our client loved the new direction in humour so much we ended up making two tv ads. One's out.
Director: Robin Walters, Curious Film
Production: Hot & Fresh
Sound: Liquid Post