Spotify - Transform Any Moment

The challenge was to grow usage of Spotify in 3 key markets in Southeast Asia - The Philippines, Thailand and Indonesia. While our rollout was integrated, our priority was to develop films for broadcast to build mass appeal. Launched in June 2022, we focused our stories how Spotify can transform any awkward or dull situation into a better one. We took a hyper-localised approach and collaborated with top film directors, musicians and talents from each market to capture nuances and humour unique to each country.