How did we get people in South East Asia to notice a new feature on Spotify and use it?
Watch the case study to find out.
Case Study
UGC
Here are some of our favourite responses from the public on Tik Tok.
@be_wannn #duet with @whattheduckmusic ♬ เสียงต้นฉบับ - Whattheduck Music
@bowkanyaratp #duet with @Morvasu ร้องเพลงผิดมาทั้งชีวิต ถ้าไม่อยากร้องผิดต้องนี่เลย Spotify lyrics @Spotify 💚 #WorkingWithSpotify #SpotifyLyrics ♬ original sound - Morvasu
Role: Creative Director
Recognition
Webby 2023 - Social: Best Community Engagement - Nomination
Cannes Lions 2023 - Entertainment: Use of Talent - Shortlist
One Show 2023 - Creative Effectiveness - Shortlist
One Show 2023 - Social Media User Generated Content - Shortlist
One Show 2023 - Social Media Influencer Marketing - Shortlist
Spikes 2023 - Innovative Use of Influencers - Bronze
Spikes 2023 - Social & Influencer: Co-creation & UGC - Shortlist
Spikes 2023 - Entertainment: Use of Talent - Shortlist
Adfest 2023 - Entertainment: Talent/Celebrity - Bronze
Gong Awards - Best Use of Social Messaging Platforms - Bronze
Gong Awards - Creative Effectiveness (Mobile/Digital) - Silver
(5X Shortlists - Pending final results)
New York Fest 2023 - Collaborations & Partnerships: User-Generated Content
New York Fest 2023 - Collaborations & Partnerships: Celebrity/Influencer
New York Fest 2023 - Social Media & Influencer: User-Generated Content
New York Fest 2023 - Collaborations & Partnerships: Best Use of Influencer
New York Fest 2023 - Collaborations & Partnerships: Best Use of Partnerships
Accepted into Campaign Brief Asia’s The Work 2023