Think you know Singapore? 
Singapore Tourism Board Campaign 2022

Singapore was about to reopen its doors to the world and we had to tell everyone to please come and visit. With this campaign, we wanted to challenge the perceptions people have about Singapore. 

Knowing we’d never be able to compete with our neighbours on landscapes and natural wonders, we focused on the amazingness of our diverse people and culture. Shot over 26 locations amid pandemic restrictions, it was lovely to feel like a tourist at home.

Are we an island? A city? A country? 

Even we don’t know.