ANGIE FEATHERSTONE

When Mastercard launched debit cards in Indonesia in 2018, they had a problem. Indonesian millennials love shopping online but they pay offline. Indonesians would rather get stuck in the world’s worst traffic jams just to draw out cash at ATMS, or make cumbersome bank transfers. It’s a huge inconvenience. Why? Fear of fraud.

To convince the digitally savvy that paying online with Mastercard is safe and convenient, we couldn’t just tell them, we had to prove it.  

So lucky for us, we found an influencer who was about to become a dad in 3 months. We placed him under “house arrest” with just a debit Mastercard. And challenged him to transform his mancave into a nursery in just 3 days. All this, captured on Facebook and Twitter live.

Through live demonstrations of Mastercard’s safety and security features, the social clout of our influencer, mixed with product giveaways and engagement from fans, this campaign exceeded our benchmarks.

THE RESULTS

750,000 website visits  

24.6 million reached

59% engaged
with our content twice, on average

WATCH THE CASE STUDY