ANGIE FEATHERSTONE

After the first campaign we developed for Levi's Kids, we were itching for another opportunity to do something categorically different and engaging. 

Fresh out of watching re-runs of Monster Inc on krisflyer entertainment, and knowing that children love impersonating monsters, we developed a campaign that had kids spontaneously mucking around with mirrors and creating their very own monsters.

We collaborated with the uber cool photographer, Xuan Ong, who brought the vision to life.

The Work | Print, Outdoor & POS 

Outdoor & POS

POS Video

We ended up with over 600 shots. So we made a video. 

The Making Of Video

This was probably the least stressful shoot we've ever been on. The kids kept us laughing. No tantrums. No drama. Super professionals. 

China Cover Feature

It was pretty cool to get our work featured on the cover of a China magazine.

News coverage
https://www.trendhunter.com/trends/levi-s-little-monsters

https://campaignbriefasia.com/2010/09/27/bbh-highlights-the-big-imagina/

Recognition
Spikes Asia / Print Campaign / Bronze