Most people with space constraints or messy bedrooms don't even know how to start managing their space. So when it came to promoting IKEA's bedroom solutions, we decided to show how.
This campaign resulted in an unprecedented 20% increase in bedroom product sales.
The Cosplayer film was particularly well-received by Cosplay communities and media around the world. Here are the highlights:
CAMPAIGN BRIEF ASIA
CAMPAIGN ASIA PACIFIC
ADS OF THE WORLD