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ANGIE FEATHERSTONE

Creative Director // Copywriter

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Through Google Zeitgeist , we knew the top questions teenage guys in India were asking on search. Questions like “How to Kiss”, “How to Impress Girls” and “How to Lose Weight”. So we created answers to these top questions. Every time a guy asked a question on search, Axe was there to answer it. With an Axe twist. 

Case Study

 

Web Films

How to Kiss

 

How to Impress Girls

 

How to Meditate

View more work at axeinstantgenius.com